Survey instrument engineering for market, health and social research

IIClients

For teams who cannot afford a second field

Wisfield clients are rarely looking for the cheapest build. They are looking for the one they will not have to explain later, to a client, a regulator or their own board.

  • i.

    Independent and mid-size agencies

    Senior programming capacity without the hiring, and one person who answers when the field date moves.

  • ii.

    Healthcare and life sciences research

    Physician and patient screeners, adverse-event handling, and the precision that regulated work demands.

  • iii.

    Complex-method studies

    Conjoint, MaxDiff, segmentation and typing tools, where a generalist build puts the design itself at risk.

  • iv.

    Long-running trackers

    Continuity of variables, logic and data structure across waves, whoever else changes around the study.

  • v.

    Client-side insight teams

    A platform licence is not a programming team. Wisfield provides the depth without adding headcount.

  • vi.

    In-house teams at capacity

    Peak-season overflow, built to your conventions and verified to the Wisfield standard.

Why an independent specialist

Large providers often include programming with sample or fieldwork. For many studies that is adequate. The difference shows on the studies where it is not, and those are the studies Wisfield is built for.

Table 2  ·  Bundled programming and an independent specialist, compared
Consideration Programming bundled with sample Independent specialist
Primary businessSelling sample or fieldwork; programming is often priced as an add-on.Instrument quality is the only thing Wisfield sells.
Who builds the instrumentAssigned from a shared queue, frequently across time zones.The principal, personally, from kickoff to delivery.
Who you deal withA project coordinator relaying questions to the build team.The programmer who wrote the logic.
How it is testedVaries; often by the person who built it.Audited by an independent firm paid for every defect it finds.
When timelines tightenThe field date usually wins.Verified in time, or you are told plainly that the date is unsafe.

Wisfield has no sample to sell, no fieldwork to protect and no analysis to defend. Its only interest is that the instrument is right.

Next The Verification Standard

Written Scoping

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