One thing, done to the standard your findings require
Wisfield does not sell sample, run fieldwork or write reports. Its only product is an instrument built and audited to do exactly what the questionnaire says, on every path, for every respondent.
Instrument Programming
The full build, from approved questionnaire to field-ready instrument. For studies where a routing error would compromise the conclusion, not merely inconvenience the team.
Includes
- Specification review and numbered query log
- Logic architecture note for complex routing
- Build to documented house conventions
- Desktop and mobile rendering checks
- Independent third-party audit of every build
- Soft launch data review before full release
Suited to
- Ad hoc quantitative studies
- Conjoint, MaxDiff and monadic concept tests
- Multi-country, multi-language programmes
- Healthcare professional and patient research
- Segmentation and typing-tool instruments
Audit & Rescue
For instruments already built, internally or by another supplier, that cannot be allowed to fail. Every line of the script is read against the questionnaire, and you are told in writing what it will actually do.
Includes
- Line-by-line logic audit against the questionnaire
- Written findings report, ranked by severity
- Remediation, or rebuild where remediation is unsafe
- Mid-field triage when the data does not look right
When to engage
- Before launch, when the build was rushed
- During field, when incidence or quotas behave oddly
- After field, when the tables cannot be reconciled
Tracker Stewardship
A tracker is only as valuable as its continuity. Variables, logic and data structure are held steady across waves, so that a change in the trend is a change in the market and not a change in the script.
Includes
- Wave-on-wave change control
- Variable continuity register
- Backward-compatible data maps
- The same programmer for the life of the tracker
Protects against
- Silent recoding of answer lists
- Base shifts from altered filters
- Lost history when a supplier changes
Data Preparation & Delivery
Clean, documented data that matches the questionnaire it came from, delivered in the format your tabulation or analytics team actually uses.
Includes
- Data map reconciled against the questionnaire
- Layout and codebook documentation
- Other-specify and open-end handling
- Quality flags for speeding and straight-lining
Delivery formats
- SPSS (.sav) with full labels
- CSV and Excel with layout
- Triple-S
- Custom layouts on request
Platform Forsta Surveys (Decipher), exclusively. Every build is done inside your own account: your data, sample and survey files never leave your environment.
Next Clients
Written Scoping
Send the questionnaire. Receive a written scope.
A written scope and a fixed quote, with the main risks flagged, within two business days.