Survey instrument engineering for market, health and social research

IIIVerification Standard

What Wisfield commits to in writing

Wisfield does not publish client lists, logos or testimonials. What it offers instead is a standard you can hold it to, written into every statement of work and evidenced at every handover.

  1. Written specification sign-off

    No build begins until every open question is logged, numbered and answered in writing.

  2. Direct access to the principal

    The person who scopes your study is the person who builds it. No account managers, no hand-offs.

  3. Independent third-party audit

    Every instrument is audited by an external firm that did not build it, and is paid for every defect it finds.

  4. Documented test evidence

    You receive the test plan and its results, not an assurance that testing took place.

  5. Controlled change log

    Every post-approval change is dated, attributed and re-verified before it reaches a respondent.

  6. Data map reconciliation

    The delivered file is reconciled against the questionnaire, variable by variable, before release.

When something goes wrong

Any defect against the signed specification is corrected free of charge, including data reprocessing.

Verification catches almost everything. For the rare defect that reaches the field, the response is decided in advance:

  1. You hear it from me first, within hours of discovery, not when the tables arrive.
  2. A plain account of scope: which question, which respondents, which variables.
  3. The fix, and options for the data: recode, flag, remove or top up, wherever possible.
  4. A written incident note: the cause, and the change made to the process so it does not recur.

On declining work

Wisfield will decline an engagement when the timeline does not allow proper verification, and will say so at scoping, not on the day before launch.

On references

Engagements are conducted under non-disclosure as a matter of course. Where past clients consent, references can be arranged for qualified prospective clients during scoping.

Next The Method

Written Scoping

Send the questionnaire. Receive a written scope.

A written scope and a fixed quote, with the main risks flagged, within two business days.

Request a Written Scope